Meet trivago people #4: Muhilan, Brand Marketing Team

1. Introduce yourself  
My name is Muhilan. I am 26 years old – a middle aged man in trivago. India is my home country- I am the first Indian in trivago, so I’ve already made history! I work as an intern for video advertising in the brand marketing team.


2. Tell us something about your job 
Online video advertising, as the name suggests, is reaching the target audience with video ads through the internet medium. The video advertising spectrum is experiencing fast growth and is touted be to be the next big thing in online marketing. At trivago, we want to keep up with the latest trends and be the early adopters of new technologies in marketing. So, it is not a surprise that we ventured into video advertising a few months earlier. Our target audience is moving towards the internet and the time they spend online is increasing. So, we have to be in all online marketing channels and advertise our services in a very effective way. Obviously, video is more engaging than just audio or text, so we are trying to retain our existing ‘netizen’ user base and acquire a new ‘netizen’ user base by video ads. Video advertising is another addition to our portfolio of online marketing channels.

Meet trivago people #1: Pavel Kruse, International Strategic Country Developer

1) Introduce yourself 

My name is Pavel and even though I grew up within a number of different countries, I would say that Norway is still my home. I am 24 years old, in other words, a perfect trivago age. I work as an international Strategic Country Developer.

2) How would you describe your job?

In my job I, first and foremost, provide business intelligence in the decisions that have to be made regarding various trivago countries. In addition, I provide guidance on the potential countries which trivago is thinking about expanding to. I also look into future marketing efforts, which need to be created for current trivago platforms. I find the job very interesting, as the online environment is constantly changing but still varies significantly from country to country. Thus, a tailored, individual approach to each country’s platform is necessary to achieve success. I love this job because it teaches me a lot and gives me ample opportunity to grow.