Meet trivago people #4: Muhilan, Brand Marketing Team

1. Introduce yourself  
My name is Muhilan. I am 26 years old – a middle aged man in trivago. India is my home country- I am the first Indian in trivago, so I’ve already made history! I work as an intern for video advertising in the brand marketing team.


2. Tell us something about your job 
Online video advertising, as the name suggests, is reaching the target audience with video ads through the internet medium. The video advertising spectrum is experiencing fast growth and is touted be to be the next big thing in online marketing. At trivago, we want to keep up with the latest trends and be the early adopters of new technologies in marketing. So, it is not a surprise that we ventured into video advertising a few months earlier. Our target audience is moving towards the internet and the time they spend online is increasing. So, we have to be in all online marketing channels and advertise our services in a very effective way. Obviously, video is more engaging than just audio or text, so we are trying to retain our existing ‘netizen’ user base and acquire a new ‘netizen’ user base by video ads. Video advertising is another addition to our portfolio of online marketing channels.

Meet trivago people #3 – Lisa Kallenberg, Head of HR

1)     Present yourself 
My name is Lisa Kallenberg, I am 25-years-old and I am the responsible of the Human Resources Department at trivago. I have been with the company since January 2008.

2) What do you remember of your first day in trivago?
Hmm…that was a long time ago. I do not remember anything specific from my first day, I just remember the time in the old office when we were only a couple of employees in total.

Meet trivago people #1: Pavel Kruse, International Strategic Country Developer

1) Introduce yourself 

My name is Pavel and even though I grew up within a number of different countries, I would say that Norway is still my home. I am 24 years old, in other words, a perfect trivago age. I work as an international Strategic Country Developer.

2) How would you describe your job?

In my job I, first and foremost, provide business intelligence in the decisions that have to be made regarding various trivago countries. In addition, I provide guidance on the potential countries which trivago is thinking about expanding to. I also look into future marketing efforts, which need to be created for current trivago platforms. I find the job very interesting, as the online environment is constantly changing but still varies significantly from country to country. Thus, a tailored, individual approach to each country’s platform is necessary to achieve success. I love this job because it teaches me a lot and gives me ample opportunity to grow.

The game of the summer: trivago TV - trivago like you've never seen before!

Milan, 10th August 2011– trivago is getting even more social! After the launch of the new international Fan-page, trivago wants to surprise its fans even more with the arrival of trivago TV. If you have ever tried to imagine the faces and scenes behind the first hotel price comparison site in Europe, you can have a peek directly via your computer. The live webcam will show you what happens in the Düsseldorf headquarters 24 hours a day!

Same Room, Same Hotel… but 2 prices

… and not just 2 ;) How is that possible?

Trivago is the price comparison website (also known as a ‘metasearch’) for hotel rooms. It may seem difficult to understand, but the concept is quite simple. Trivago works as a search engine (just like Google!) and helps users to find their ideal hotel, regardless of the destination. Offers like the following one are quite usual at trivago:

Hotel **** in Berlin on August 6th at 55€ per double room (2 people).

A warm welcome to the trivago fans!

It’s a great pleasure and honour for us to welcome you to the new trivago official Facebook fan page. Well… we are not really new here, as someone of you may have noticed - we had more than 15 local, semi-official and unofficial profiles already open, but until now not yet the ONE. We are in FB version 1.0 and have a lot still to come (challenges & more...), but we hope you already like this new layout!
In a period of new and big challenges (google+ is ready to be launched, as well as other social networks and mobile apps yet to come...), we thought it was the right time and place to open a direct channel of communication with our users, who we don’t yet know directly because trivago, as a Hotel price search, doesn’t have a direct customer relationship with them.